Hyundai Hope On Wheels Celebrates 27 Years with $27 Million Donation—and a Bold New Look

At Crain Hyundai of North Little Rock, being part of the Hyundai family means more than providing great vehicles. It means standing behind causes that change lives. This year, Hyundai Hope on Wheels, Hyundai’s nonprofit organization dedicated to fighting pediatric cancer, celebrates an important milestone: 27 years of making a difference—and $27 million in new grants for lifesaving pediatric cancer research. Their commitment to innovative research is critical in their efforts to combat pediatric cancer.

Since 1998, Hyundai Hope on Wheels has supported innovative treatments and programs. These contributions have helped more than 25,000 children receive better care. This includes new treatments and the hope for a brighter tomorrow. Research grants play a crucial role in advancing pediatric cancer research. As the organization marks its 27th year, its mission of healing, research, and support is stronger than ever.

A Renewed Mission, A Bigger Impact

In 2025, Hyundai Hope on Wheels will award grants to children’s hospitals and medical institutions across the United States. These funds will help:

• Support new, cutting-edge pediatric cancer research
• Improve survivorship programs for young patients
• Provide long-term care resources for childhood cancer survivors

These pediatric cancer research grants are crucial for advancing medical knowledge and treatments. Among the grants being awarded are the Hyundai Scholar Hope Grant and the Hyundai Young Investigator Grant. These grants fund promising research projects that move science closer to finding cures.

With this year’s donations, Hyundai Hope on Wheels will have funded over 1,400 grants. That means 175 pediatric institutions will benefit nationwide from this cause. These efforts provide not just medical treatments but lasting emotional and psychological support for families facing the challenges of childhood cancer.

At Crain Hyundai of North Little Rock, we are proud to be part of this movement. Every Hyundai you buy from us helps drive hope forward.

Growing Across North America

Hope knows no borders. In 2025, Hyundai Hope on Wheels expanded its mission beyond the U.S. to include Canada and Mexico. More children and families will now benefit from research funding. This includes survivorship programs and innovative treatments. The main goal is always to improve the health of children and their families.

This expansion means a broader reach. There will be more access to clinical trials. It also means greater chances for success against childhood cancer. It shows Hyundai’s ongoing commitment to improving the lives of children and their families across North America.

A Fresh New Look for the Future

To celebrate 27 years, Hyundai Hope on Wheels unveiled a new brand identity. The new identity honors the past while inspiring future progress.

New features in the logo:

• The beloved handprint remains. It represents the children and families at the heart of the mission.
• New symbols: a wing for hope, a heart for love, and a leaf for healing.
• Brighter colors and a modern font show the energy, optimism, and strength that fuel every effort.

This new look captures the spirit of Hyundai Hope on Wheels. The goal is a future filled with hope, strength, and healing. As part of this mission, the organization is dedicated to advancing research. This research will enhance medical advancements, particularly in pediatric cancer treatment.

The new identity also underscores the importance of discovery. This includes innovative therapies and improving care for pediatric cancer patients.

Meet the 2025 National Youth Ambassador: Jackson Trinh

Each year, Hyundai Hope on Wheels selects young ambassadors. These young people share their inspiring stories. This year, 10-year-old Jackson Trinh from Albuquerque, New Mexico, was named the 2025 National Youth Ambassador.

Jackson, a brave cancer survivor, will travel alongside Emmy Cole, the 2024–2026 ambassador. Jackson’s treatment journey included undergoing chemotherapy, showcasing his resilience and strength. Together, they will visit hospitals to share their journeys. They raise awareness for pediatric cancer research. Their powerful stories remind us all that every grant, every donation, and every act of support matters in improving treatment outcomes for young patients.

Learn more about Jackson and Emmy at HyundaiHopeOnWheels.org.

September: National Childhood Cancer Awareness Month

Later this year, Hyundai Hope on Wheels will host grant presentations at hospitals across the country. These events lead up to National Childhood Cancer Awareness Month in September.

The celebration will conclude with a major national event in Washington, D.C. It brings together Hyundai dealerships, families, and supporters to honor the progress made—and recommit to finding cures. This month-long campaign shines a spotlight on the importance of pediatric cancer research. It also highlights the urgent need to address pediatric cancers.

This month-long campaign shines a spotlight on the importance of pediatric cancer research. It reminds us that together, we can bring real change to families in need. Significant progress has been made in the research and treatment of cancers, but much work remains to be done.

Crain Hyundai of North Little Rock: Proud to Drive Hope Forward

At Crain Hyundai of North Little Rock, supporting Hyundai Hope on Wheels is more than a yearly campaign—it’s a daily commitment. Every Hyundai you purchase helps fund vital research and advanced treatments. It helps with the ongoing support services for children battling cancer. Our efforts extend beyond supporting families. We also help healthcare professionals who work with children affected by childhood cancer.

When you shop with us, you’re not just driving home a great car. You’re joining a movement that’s making a real difference for children and families everywhere. Our dealership’s involvement in the community underscores our commitment to this cause.

How You Can Get Involved

• Buy a Hyundai-A portion of every sale supports Hyundai Hope on Wheels.
• Share the Story – Help us spread awareness by sharing Hyundai’s mission with your friends, family, and coworkers.
• Donate or Learn More – Visit HyundaiHopeOnWheels.org to support the cause directly.
• Join Fundraising Events – Participate in upcoming community events that support childhood cancer research and awareness.

And don’t forget—many employers offer matching gift programs that can double your impact! Talk to your employer about these programs to maximize your contribution.

Together, We Drive Toward a Cure

For 27 years, Hyundai Hope on Wheels has transformed miles into moments of hope. Thanks to the commitment of dealerships like Crain Hyundai of North Little Rock—and customers like you—we’re moving closer to a world where no child faces cancer alone.

Hyundai Hope on Wheels spans the nation with partnerships involving numerous dealers to promote their charitable efforts. Every purchase, every story shared, and every donation brings us closer to brighter futures for kids across North America, showcasing the resilience and strength demonstrated by children and families as they overcome personal and medical challenges.

Thank you for helping us drive hope forward.

Tags: cancer research grants, childhood cancer awareness, childhood cancer survivors, Crain Hyundai North Little Rock, Hyundai donation, Hyundai Hope on Wheels, Hyundai nonprofit, National Youth Ambassador, pediatric cancer research
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